Feb. 2, 2011, 8:35 a.m.
Mexican brewery “Minerva” has released (and sold out!) the first 500 cases of two new beer products exclusively targeted to the LGBT community.M
Beer is the number one alcoholic beverage in México. 95% of the beer market is controlled by its two largest players: The Modelo Group and the Cuauhtemoc Moctezuma breweries.
To compete with these giants, smaller breweries such as Minerva have started to target their products, and produce specialized beer.