The much-loved UK music destination GaydarRadio is to close at the end of this week, based on a decision by Gaydar owners QSoft Consulting to focus funds on the gay dating branch of the brand.
After more than ten years on the air, the station which has been a beacon for gay issues, campaigns and a whole-host of great music and support for gay artists is to stop broadcasting – with it’s licenses being handed over to Manchester-based FM station, Gaydio.
In a statement on the GaydarRadio website, CEO of QSoft Consulting, Trevor Martin, said: “Everyone associated with GaydarRadio should be immensely proud of what the station has achieved. The station has devoted an extraordinary amount of time to help social causes within the LGBT community as well as supporting talent within the music industry.
Mr Martin added: “The transfer of the DAB licences to Gaydio will ensure that the time and money invested in GaydarRadio will continue to live on and be supported in an appropriate way, with the support of the Gaydio FM licence.
“The challenges of the DAB radio sector have been well documented and were increasingly holding QSoft Consulting back from investing in its core dating business, which continues to expand in the UK and internationally.”
Toby Whitehouse, Station Director and Co-Founder of Gaydio, stated: “This is great news for the UK’s LGBT community as this will create a unified and stronger programming opportunity on the FM, DAB and online broadcasting platforms.
“Gaydio and GaydarRadio have shared many similarities in terms of the programming mix and our dedication to promoting LGBT causes. We are really excited to be forging the biggest LGBT media outlet in the UK.”
GaydarRadio had a total of around 750,000 listeners per month via DAB, online and mobile. As part of the agreement between Gaydio and QSoft, Gaydar’s dating brand will feature heavily in on-air editorial programming and advertising support, reported the UK’s Guardian news website.
GaydarRadio began broadcasting in 2001 as an internet only radio station before winning its DAB licences. The station has won numerous industry awards including Sony Radio Academy and Arqiva awards.
Gaydio began broadcasting with a part time licences in 2006, before winning a full time FM and licences in 2008. Gaydio began broadcasting on air and online on a full time basis in June 2010 and is the UK’s first FM gay radio station, attracting approximately 100,000 listeners per month.