In celebration of Gay Pride Month, Grey Poupon posted a photo of two men holding hands through side-by-side cars. The photo is intended to be a play on an iconic ad campaign launched in 1981. The image received over 12,000 likes in less then a day. However, not all of the people commenting are as excited about the ad as we are.
Positive commenter Deena Nyer Menlowitz came up with a new hashtag that the folks at CP+B, Grey Poupon’s ad agency, might want to adopt: #gaypoupon.
Grey Poupon went on an advertising hiatus for 16 years before it reemerged on the advertising scene last year. A significant portion of its advertising effort has been dedicated to social media. The elite mustard actually decided to make a members-only Facebook page in which consumers had to apply to be a fan. Applicants were then judged based on their likes, friends, even grammar in status updates.
“Those whose applications are denied will have their LIKE rescinded,” the exclusive mustard’s Facebook page warned.
Grey Poupon’s current LGBT pride post is a more inclusive marketing move.
Story from: Businessinsider.com