Worried about looking like, well, “fruit on the bottom” while eating your Yoplait? Grab a spoonful of Powerful Yogurt, the first U.S. yogurt made “for men, by men.”
According to the brand’s website, here’s the scoop on Powerful: “In a niche typically dominated by female consumers, we decided to develop a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men.”
Sure, there are still fruity flavors like mango and banana, but Powerful is all about building muscle, burning fat, and improving digestive health without Miss Jamie Lee Curtis cramping your style.
“ Our hope is that guys everywhere will find that this is exactly what they need for a healthy option in a world where it can be so difficult to eat right,” continues Powerful’s mission statement. “We are not talking about Rocky Balboa but a regular dude like you and us, who works out now and then, who takes care of himself, who likes looking good but who also drinks beer and eats chicken wings.”
Story by Brandon Voss