Ellen DeGeneres, the 54-year old Emmy Award winning comedian and TV talk show host — who happens to be a lesbian woman married to another lesbian woman — has been attacked by the American Family Association (AFA) for her new role as spokesperson for JC Penny. The AFA’s “One Million Moms” project is a militant, Internet-based group that claims as its goal to “stop the exploitation of children” by the media. Despite the fact that it has never been able to prove it has anywhere near one million moms, ”One Million Moms,” along with “One Million Dads” masquerade as “watchdogs” but in reality are exceptionally low-cost email collectors and fundraisers for their parent, the AFA. Degeneres last year was named a Special Envoy for Global AIDS Awareness by U.S. Secretary of State Hillary Clinton (image, top).
Claiming “JC Penney Offends Traditional Families Again,” One Million Moms, aka the AFA, warns its members that ”[b]y jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.”
Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company’s new vision.
The American Family Association is comically unaware that making Americans choose between Ellen DeGeneres, whose show has won dozens of Emmys and has many millions of daily viewers and is the number one show among women 18-49 and 25-54, makes them automatic losers. DeGeneres has 9 million Twitter followers, and millions of fans on Facebook. She is literally beloved by more millions than have ever even heard of the AFA or One Million Moms. Her last tweet as of this writing was, “About to sit down with @MichelleObama.” She has more reach and power than the AFA could ever dream!
In short, Ellen DeGeneres represents many millions more moms than One Million Moms, and JC Penney has found a great spokesperson. One Million Moms can only look to AFA’s Bryan Fischer as a spokesperson, and no matter who you are, Ellen comes out on top.
UPDATE: GLAAD has a campaign now to support Ellen and to thank JC Penney for supporting her.
Story courtesy: thenewcivilrightsmovement.com
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