With the release of the new Lana Del Rey album just around the corner, and my anticipation burning beyond relief, I thought it appropriate to explore one of the masterminds behind her appeal.
Yoann Lemoine is one of the most critically acclaimed names in music videos, and, having worked with Katy Perry, Rihanna, Drake, and Del Rey, he is definitely rubbing shoulders with the right crowd. With a handful of famous friends and an impeccable eye for perfection, Lemoine can manufacture a beauty unparalleled within his brief four- to six-minute confines.
With his overwhelming talent demonstrated in “Teenage Dream,” “Born to Die,” “Blue Jeans,” “Take Care,” and a three-minute perfume commercial with Elle Fanning, you’d think he would be satisfied. However, his visual insight is merely a small portion of his creativity.
Growing up with a pencil in his hand it was only natural for him to begin writing lyrics. This developed into his own album, The Iron EP, under his new name, Woodkid. His album is drenched in biblical analogies and powerful metaphors. While his style teases classical at times and folk at others, he still managed to fabricate his own music identity.
Growing up in France surrounded by World War II survivors, old legends, and lost loved ones, his music has a hopeful patriotism to it. With the help of a classical orchestra and a few modern beats he embodies his own maturation and sense of recovery. Iron feels like the soundtrack for a braver and better world, full of new beginnings and enigmatic progression.
His exceptional illustration of his single “Iron,” paired with the mastery of his own sound proves that Yoann Lemoine is unstoppable. He is expected to release a new album in 2013 and I guarantee you will see his visual genius accompanying Lana’s album release November 12.